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Conference Agenda

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English (Updated June 7, 2009)

French (Updated June 7, 2009)

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Conference Agenda
Saturday, June 6, 2009

8:00 - noon
CPRS Board Meeting

noon - 4:00
CPRS Fun Golf Event

6:00
Sponsors Reception
Lire la suite...
 
Sunday, June 7, 2009

8:00 - 10:00
National Council on Accreditation Meeting
National Council on Education Meeting
President's Council Meeting
Lire la suite...
 
Monday, June 8, 2009

6:30
5km Seawall run (optional)

7:00 - 8:15
Breakfast

8:00
Registration opens
Exhibits open

8:30 - 9:30
Keynote Speaker: Brian Solis
The new battleground for the control of communications

Lire la suite...
 
Tuesday, June 9, 2009

6:30
5km Seawall run (optional)

7:00 - 8:15
Breakfast

8:00
Registration opens
Exhibits Open

8:45 - 9:30
Keynote Speakers: Jeanette Jones, Terry Flynn & Dave Scholz
Authentic Crisis Leadership and Reputation Management: Maple Leaf Foods and 2008 Listeriosis Crisis

Lire la suite...
 
Professional Development Sessions
PR 2.0
  • A time of transformation
  • Authentic crisis leadership and reputation management
  • Building your career in PR's consulting companies 
  • Campaign killers and on-line faux pas
  • Communicating tough messages in tough economic times
  • Digital engagement: Leading-edge ideas from across the Atlantic
  • How to double your writing speed 
  • How to serve your news on an electronic platter to an overburdened news media
  • PR in the vanguard: How practitioners can lead the way in the economic recovery
  • Proof: Employee engagement = Business success
  • Reputations on the line
  • Social media - The new battleground for the control of communications
  • Social media across technologies, territories and timelines 
  • The 5-step social media plan
  • The real value of an APR
  • What communicators should do, but don't

Sustainability, CSR & PR

  • Branding for social and environmental change
  • Communicating corporate social responsibility effectively 
  • Communicating sustainability or greenwashing?
  • Communications lessons from the 2009 Sustainability Research Initiative 
  • The new aboriginal landscape
  • Your employer brand: critical new responsibilities for corporate communicators

Going for Gold in Communications

  • 2010 Winter Games - A catalyst for engagement and sustainable legacies 
  • Pucks, PR and Persuasion - Influencing opinion on Canada's favourite game 
  • Managing a Golden Reputation 
  • Olympic torchbearers - Engaging communities across Canada

*Schedule subject to change without notice

Download Current Schedule