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Conference Agenda
Download our conference agenda as a PDF!
English (Updated June 7, 2009)
French (Updated June 7, 2009)
Social Networks
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PR 2.0
- A time of transformation
- Authentic crisis leadership and reputation management
- Building your career in PR's consulting companies
- Campaign killers and on-line faux pas
- Communicating tough messages in tough economic times
- Digital engagement: Leading-edge ideas from across the Atlantic
- How to double your writing speed
- How to serve your news on an electronic platter to an overburdened news media
- PR in the vanguard: How practitioners can lead the way in the economic recovery
- Proof: Employee engagement = Business success
- Reputations on the line
- Social media - The new battleground for the control of communications
- Social media across technologies, territories and timelines
- The 5-step social media plan
- The real value of an APR
- What communicators should do, but don't
Sustainability, CSR & PR
- Branding for social and environmental change
- Communicating corporate social responsibility effectively
- Communicating sustainability or greenwashing?
- Communications lessons from the 2009 Sustainability Research Initiative
- The new aboriginal landscape
- Your employer brand: critical new responsibilities for corporate communicators
Going for Gold in Communications
- 2010 Winter Games - A catalyst for engagement and sustainable legacies
- Pucks, PR and Persuasion - Influencing opinion on Canada's favourite game
- Managing a Golden Reputation
- Olympic torchbearers - Engaging communities across Canada
*Schedule subject to change without notice
Download Current Schedule
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Conference 