Presenters: Wendy Heshka, ABC, Partner - Communication Solutions Inc. and Sharon Stevens, APR, Fellow CPRS, Partner - Communication Solutions Inc.
This fascinating, entertaining and multi-award winning communication case study features NHL players, powerful business leaders and some of the most surprising twists and turns that kept thousands of people on the edge of their seats.
Learn how research and measurement formed a foundation for an integrated communications plan that earned trust, maximized the power of influence to change opinion, engaged adversaries and managed a challenging media environment.
Be inspired by how legal counsel and communications joined as a united team in a crisis management environment. And how in the end - the approach paid-off by achieving a very clear business goal - and was voted 2nd top news story of 2007.
Take away ideas about how to manage "change communication" and how to get creative in achieving, and measuring your results.
This project won the 2008 IABC Gold Quill Award of Excellence in Multi-Audience Communication and the 2008 CPRS Gold Award of Excellence in Communications Management, and was heralded by the CPRS judges for "demonstrating what all PR campaigns should aspire toward -- making a tangible difference as a business partner - and showing how excellent communication can change attitudes and decisions".
To read Wendy Heshka and Sharon Stevens' biography, click here.
Managing and Measuring a Golden Reputation
Presenters: Wayne Hartrick, President & Chief Reputation Officer, Reputations Corporation and Jaime Rupert, Associate Senior Counsel
View behind the rings to see the techniques used to maintain the name of one of the world's best known organizations. Speaking from hands on experience from the Salt Lake 2002 Olympic Winter Games, Wayne Hartrick and Jaime Rupert will reveal the strategies and tactics used to successfully handle relentless attacks to the Games. Their experience will be enlightening to the reputation manager of any company or organization. You will learn how to extract core characteristics of your own brand and what techniques to use to keep it intact.
To read Wendy Heshka and Jaime Rupert's biography, click here.
The Five-step Social Media Plan
Presenter: Maggie Fox, Founder and CEO, Social Media Group
You've been hearing about the "why" for two years. Now it's time to dig deep into the "how". In this practical, hands-on workshop, leading social media practitioner Maggie Fox, CEO of Social Media Group, will take you through the process you need to follow in order to develop a sensible, aligned social media strategy. In this 1.5 hour workshop, you will learn:
The four key stages you need to move through in order to develop an aligned and successful plan. * How to get buy-in within your organization * The importance of effective internal communication as you execute * The role of education in sustaining social media efforts within your organization * Maturing a social media plan: what to plan for and think about in Year 2
Participants will leave with: * A practical step-by-step guide to developing a social media strategy within their organization * Insight into how large global organizations have successfully implemented social media tactics and strategies - as well as some of the lessons learned and pitfalls to avoid * The latest statistics, research and demographic information about social media adoption within the enterprise
Building Your Employer Brand: Critical New Responsibilities for Corporate Communicators
Moderator: Peter Reek, Founder and Principal of SmartSavvy Presenters: Catherine Ducharme, Partner and senior brand communicator, Outsidein Communications, Robin Sauve, Director of Employee Engagement, BC Housing and Karen Berkhout, Director of Communications + Engagement, VanCity
As the guardian of an organization's reputation, Corporate Communications has a significant and strategic role to play in working with HR and marketing to develop and align your employer reputation with your corporate reputation. By not getting involved you risk exposing your company to mixed messages and damaging the reputation you are bound to protect.
Being an employer of choice is fast becoming a key strategic priority for organizations looking to attract and retain engaged talent. This panel session explores the links and gaps between your corporate and employer reputation. Does the right hand know what the left hand is doing? Is HR making promises your organization can't keep? Are your staff informed and engaged in ways that strengthen your reputation? Corporate Communications plays a vital and pivotal role in reputation management ensuring that the inside matches the outside.
To read Moderator and Presenters' biography, click here.
Presenters: Wendy Heshka, ABC, Partner - Communication Solutions Inc. and Sharon Stevens, APR, Fellow CPRS, Partner - Communication Solutions Inc.
