Many corporate writers and public relations consultants find themselves either stumbling through writer's block or finding themselves unable to write as quickly as they need. This interactive session led by Daphne Gray-Grant - The Publication Coach, will help double your writing speed.
This workshop will cover: * The distinct steps of writing and why you must never mix them up * The three questions you must ask yourself before writing a word * What you really need to get from your research * Why you should never, ever, ever write an outline (and what you should do instead) * How to recognize and avoid the two damaging types of self-chatter
To read Daphne Gray-Grant's biography, click here.
This session features real-world case studies and entertaining stories about the seven deadly sins of marketing in the social web. Attendees will learn from the painful experience of others to avoid online marketing pitfalls and implement best practices when working with social media. By applying the wisdom gained from this session, attendees will fool-proof their online marketing campaigns and almost certainly avoid becoming the laughing stock of the web.
To read Darren Barefoot and Julie Szabo's biography, click here.
Social Media Across Technologies and Timelines
Presenters: Della Smith, principal, QUAY Strategies Inc. and Ruth Atherley, AHA Creative Strategies
Bridging Two Worlds is an interactive, engaging presentation that focuses on social media and the challenges of working successfully across technologies, territories and timelines. Co-presented by Della Smith of QUAY Strategies Inc. and Ruth Atherley of AHA Creative Strategies Inc., Bridging Two Worlds provides participants with a better understanding of the online world and helps them strategically establish a respected, relevant and current traditional and online voice for their stakeholders.
*For the CPRS National Conference in Vancouver, Ruth Atherley will be on assignment in New Zealand implementing an international (Canada, U.S., Australia) social media campaign for Tourism New Zealand. Ruth and Della will co-present - bringing a live, interactive, and online component to their presentation. Ruth will "beam" into the presentation via webcam, Twitter and potentially other social media tools.
This 1.5 hour interactive workshop will:
* Demystify social media in a fun, lively, and non-judgmental environment.
* Create an understanding of social media and how it can become a valuable tool in the communicator's overall toolkit (bridging traditional and social media tools).
* Showcase the challenges of working successfully across technologies, territories and timelines.
* Inspire, engage and educate participants regarding the opportunities and threats when using social media.
To read Della Smith and Ruth Atherley's biography, click here.
How to Serve Your News Electronically to an Overburdened News Media
Presenters: Mark H. LaVigne, Hunter LaVigne Communications Inc. and David Milliken
The media is undergoing rapid change, exacerbated by the current recession. Mergers, conglomerations, hybridization of journalists and of course, massive layoffs throughout the sector, have made it as necessary as never before to serve up your news in as useful a manner as possible.
This panel discussion will hear from industry experts on how to utilize the latest tools to help your news get through to your end audiences. Veteran media relations specialist and author Mark Hunter LaVigne, APR, will present a brief case study and moderate this panel of experts which includes: David Milliken, Senior Vice President, CNW Group, with 37 years experience as both a journalist and executive; Lisa Davis, Senior Marketing Manager, Marketwire, who has 12 years in the industry, and Ron Welch, General Manager, CPImages, who has 30 years to his credit at The Canadian Press.
The panel will discuss the current state of the media industry, as well as offer useful solutions.
To read Mark Hunter LaVigne and David Milliken's biography, click here.
Presenters: Della Smith, principal, QUAY Strategies Inc. and Ruth Atherley, AHA Creative Strategies
Presenters: Mark H. LaVigne, Hunter LaVigne Communications Inc. and David Milliken