The Challenge of the 21st Century: Setting the Bottomline
David T. Suzuki, PhD, Co-Founder, David Suzuki Foundation
In his keynote address, David Suzuki will focus on the prevalent messaging in our society that economic strength, above all, is the crucial foundation for both environmental protection and our well being. Suzuki will focus on how we are bombarded through the media with all kinds of conflicting messages which support or refute this point of view. Suzuki will argue that Steven Harper himself adopted one of these messages to justify his lack of support for the Kyoto protocol based on what he saw as its threat to the economy. Given what Suzuki sees as the deep flaws in our current economic system, he questions whether we have the means to effectively protect the biosphere.
Tewanee Joseph is changing the face of Aboriginal communications forever – not just in Canada, but worldwide! We’re talking social networking across First Nations cultures; communications training in print and on-line; and the use of modern tools to tell the story of the First Peoples in this country.
As Executive Director of the Four Host First Nations Society, Tewanee has built partnerships to turn the 2010 Winter Games into a world stage for not only the Lil’wat, Musqueam, Squamish and Tsleil-Waututh peoples, but also other First Nations, Inuit and Métis Peoples across Canada. Tewanee’s keynote speech will bring you up to date on what Aboriginal communications will look like in Canada in years to come and how his skills as a communicator have helped him to reach out to Indigenous Peoples at home and around the globe.
Come meet this amazing communicator and experience the culture and protocol of the Four Host First Nations, as they welcome you to British Columbia, to the Vancouver 2010 Olympic & Paralympic Winter Games and to the CPRS National Conference.
The New Battleground for the Control of Communications
Social media and PR 2.0 - learn from a leader!
Brian Solis
Author and Co-Founder, Social Media Club
We promised you “On the Edge” and “PR 2.0”. We can’t get any closer to those ideas than through the keynote presentation from Brian Solis, the principal of FutureWorks, an award-winning PR and New Media agency in Silicon Valley and San Francisco, and the creator of the influential, top 2,500 Technorati blog – PR 2.0
Brian Solis is ranked in the Ad Age Power 150 index of leading marketing bloggers. He has been actively writing about new PR since the mid 90s to discuss how the Web was redefining the communications industry. It was Brian Solis who coined the phrase PR 2.0 and chose that as the name of his blog.
Brian was among the original thought leaders working to defend and define “Social Media” as a definitive media category. If you want to know what is really going on in the new fusion of PR, Web marketing, and community relations, then you want to hear an authentic voice with real vision.
Brian Solis will tell you what he has learned about social media from his research, his interaction with companies and organizations, his many speaking invitations all across North America, and his blog interaction with communicators from around the globe.
Communicating tough messages in tough economic times
Vision, Mission and Leadership - A CEO's perspective on communicating tough messages in tough economic times
Building on his experience in leadership roles in a variety of organizations going through crisis or tough times, Mr. Pratt will address the critical importance of "being ready" and then executing according to plan. The focus will be on the overriding importance of strategy and preparation when taking on difficult communications challenges. Mr. Pratt will explain why the right communications don't "just happen"; they are the result of commitment, planning, preparation, and then getting it done right."Courtney Pratt, Chief Executive Officer, Toronto Region Research Alliance
