Conference Agenda

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Conference Agenda

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Conference

Conference Agenda

Saturday, June 6, 2009

8:00 - noon
CPRS Board Meeting

noon - 4:00
CPRS Fun Golf Event

6:00
Sponsors Reception

Sunday, June 7, 2009

8:00 - 10:00
National Council on Accreditation Meeting
National Council on Education Meeting
President's Council Meeting

Monday, June 8, 2009

6:30
5km Seawall run (optional)

7:00 - 8:15
Breakfast

8:00
Registration opens
Exhibits open

8:30 - 9:30
Keynote Speaker: Brian Solis
The new battleground for the control of communications

Tuesday, June 9, 2009

6:30
5km Seawall run (optional)

7:00 - 8:15
Breakfast

8:00
Registration opens
Exhibits Open

8:45 - 9:30
Keynote Speakers: Jeanette Jones, Terry Flynn & Dave Scholz
Authentic Crisis Leadership and Reputation Management: Maple Leaf Foods and 2008 Listeriosis Crisis

Professional Development Sessions

PR 2.0

A time of transformation

Authentic crisis leadership and reputation management

Building your career in PR's consulting companies

Campaign killers and on-line faux pas

Communicating tough messages in tough economic times

Digital engagement: Leading-edge ideas from across the Atlantic

How to double your writing speed

How to serve your news on an electronic platter to an overburdened news media

PR in the vanguard: How practitioners can lead the way in the economic recovery

Proof: Employee engagement = Business success

Reputations on the line

Social media - The new battleground for the control of communications

Social media across technologies, territories and timelines

The 5-step social media plan

The real value of an APR

What communicators should do, but don't

Sustainability, CSR & PR

Branding for social and environmental change

Communicating corporate social responsibility effectively

Communicating sustainability or greenwashing?

Communications lessons from the 2009 Sustainability Research Initiative

The new aboriginal landscape

Your employer brand: critical new responsibilities for corporate communicators

Going for Gold in Communications

2010 Winter Games - A catalyst for engagement and sustainable legacies

Pucks, PR and Persuasion - Influencing opinion on Canada's favourite game

Managing a Golden Reputation

Olympic torchbearers - Engaging communities across Canada

*Schedule subject to change without notice

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