The rules are changing about audiences and the terms of engagement. This series of workshops and speakers unveils the PR tool kit of tomorrow. It will guide you through issues such as communicating with Millennials and how social media will change your PR contact lists.

In short, this professional development stream covers the “new basics” of PR. The content ranges from social networking to media relations in a digital world; from revamping of old skills to critical new responsibilities for corporate communicators; from harsh lessons learned to positive new directions for the future. PR 2.0 will reset your PR clock and get you pointed in the right direction for your organization and your own PR career.