Co-Chair

Strategy Consultant
Vital Communications
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Why PR: Developing strategies to sell concepts, not widgits, is a turn-on
Years in industry: 18
Highlights: Communications for the Canadian visits of the Dalai Lama and Netherlands' Princess Margriet
What are you looking forward to at the conference: Discussing the wild communications events of the year, from listeriosis to the global market crash, with fellow practitioners
PR Wisdom: Ask tough questions and listen
Link to me on youtube: www.youtube.com/watch?v=jfMufoojp8A
Recommended podcast: Grammar Girl
Recently read book: The Art of Woo
Special interest: hot air ballooning
Anything else: This conference will provoke debate about the business and science of PR