PR Edge Blog

Before we dive into the Web 2.0 world and sell the virtues of new media to our clients, I suggest we all tread very carefully.

While social media might be “the greatest evolution in the history of public relations,” I’ve seen a lot of time and energy wasted at the expense of proven and traditional PR tools that help build solid relationships and reputations. As PR practitioners I think we need to carefully consider what role new media should play in our PR plans. We also need to consider the impact of social media on security and privacy issues. Security experts warn of the lack of control over the access and flow of information and how surveillance activities are increasingly mining for information that can impact privacy in ways we have yet to understand. This is particularly true for social media tools we might use in our personal life.

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Blogs. Facebook. LinkedIn. Twitter. SEO. RSS Feeds. These are buzzwords for today’s marketing and communications specialists.

I have many people tell us they want to think “outside of the box”. They read some business article “about this thing called web-two-point-oh, what is it?” They want it because the article says it will make their business grow magically, like Jack’s beans to the sky. And while I’m flattered to have these people approach me for advice, I say to them, “Stop!

“Social Media or web 2.0 will not save your business!” Flat out. Read the rest of this entry »