Maple Leaf has regained its reputation - how?
February 18th, 2009
While news of deaths and the coast-to-coast recall was unfolding, communicators were transfixed by the bold crisis communications strategy being used by Maple Leaf Foods.
New research reveals that Maple Leaf Foods has not only regained its reputation with previous customers, but surpassed it.
The researchers, Dr. Terry Flynn and Leger Marketing, will present an in depth look at their findings at ‘On The Edge.’ They say their study demonstrates “for the first time, in tangible quantitative terms, the positive impact of immediate crisis communications on consumers.”