May 29th, 2009
In under a year, Twitter has skyrocketed to one of the most used micro-marketing sites in the world.
Nielsen recently reported amazing statistics on Twitter users, including the rate of growth and demographics of users. Many of these stats, point to Twitter being an excellent tool for businesses. Read the rest of this entry »
May 22nd, 2009
The question was posed to me: “Why should marketing report to communications?”
As a recent grad, the realm of public relations is quite new to me. Therefore my response is based on theory, but I think going back to basics might be the best way to answer this question. Read the rest of this entry »
March 2nd, 2009
I’m a member of our national PR association by choice. Why? Because I look to it (and its members) to understand and appreciate—and be targeted and focused—on both the historical and evolving aspects about practising public relations, globally and locally.
To quote internationally recognized and accomplished Italian PR practitioner, Toni Muzi Falconi, this is in reference to the “adoption of generic PR principles, [ones that are] valid globally only if and where accompanied by specific applications” [i.e., in Canada]. Translation: the success of your local PR program should be “tested” against PR principles accepted and developed around the world.
For the purposes of this post, are the Canadian Public Relations Society’s educational programs (particularly its flagship event, the annual conference) reflecting its PR practitioners’ needs, wants and gaps? Read the rest of this entry »