May 29th, 2009
In under a year, Twitter has skyrocketed to one of the most used micro-marketing sites in the world.
Nielsen recently reported amazing statistics on Twitter users, including the rate of growth and demographics of users. Many of these stats, point to Twitter being an excellent tool for businesses. Read the rest of this entry »
March 11th, 2009
Right now, the big thing is self- branding. We’re told we should have our own website, write our own blog, comment on other people’s blogs, start our own e-newsletter, join as many social networking sites as possible, start our own group on LinkedIn or become a top expert by answering questions asked by group members on LinkedIn to name a few branding tips.
How am I supposed to get any paying work done if I am doing all this work to brand myself? Read the rest of this entry »
February 11th, 2009
Blogs. Facebook. LinkedIn. Twitter. SEO. RSS Feeds. These are buzzwords for today’s marketing and communications specialists.
I have many people tell us they want to think “outside of the box”. They read some business article “about this thing called web-two-point-oh, what is it?” They want it because the article says it will make their business grow magically, like Jack’s beans to the sky. And while I’m flattered to have these people approach me for advice, I say to them, “Stop!
“Social Media or web 2.0 will not save your business!” Flat out. Read the rest of this entry »