Hype down, already, about social media (re)inventing PR
March 2nd, 2009
I’m a member of our national PR association by choice. Why? Because I look to it (and its members) to understand and appreciate—and be targeted and focused—on both the historical and evolving aspects about practising public relations, globally and locally.
To quote internationally recognized and accomplished Italian PR practitioner, Toni Muzi Falconi, this is in reference to the “adoption of generic PR principles, [ones that are] valid globally only if and where accompanied by specific applications” [i.e., in Canada]. Translation: the success of your local PR program should be “tested” against PR principles accepted and developed around the world.
For the purposes of this post, are the Canadian Public Relations Society’s educational programs (particularly its flagship event, the annual conference) reflecting its PR practitioners’ needs, wants and gaps? Read the rest of this entry »