May 29th, 2009
In under a year, Twitter has skyrocketed to one of the most used micro-marketing sites in the world.
Nielsen recently reported amazing statistics on Twitter users, including the rate of growth and demographics of users. Many of these stats, point to Twitter being an excellent tool for businesses. Read the rest of this entry »
April 6th, 2009
Dana Oshiro is a Canadian PR pro, writer and tech blogger living in San Francisco. For the last seven years she has worked in print, broadcast and online media relations. She believes that great stories, regardless of their medium, always rise to the top.
————————-
The head of my old PR Department just emailed me this story about how traditional media has the edge over citizen journalism - written by a traditional journalist. Here’s some info the Pew Foundation’s Project for Excellence in Journalism found after surveying 145 citizen and 218 “legacy” news sites in 46 U.S. markets: Read the rest of this entry »
March 19th, 2009
Citizen journalism challenges us to consider where it belongs amongst the barrage of media.
I am intrigued by citizen journalists. The pioneers who carry a one-man band of recording and transmitting devices or opine from dim rooms behind computer screens. They open their world and offer an invitation to share their view. Because of these pioneers, we are transported throughout the world ahead of traditional sources and armed with information to form opinion before anyone else. Read the rest of this entry »
March 18th, 2009
Interesting stories in the Vancouver Sun, March 18/09: http://www.vancouversun.com/
· How the maze of social websites reveals ourselves online
· The average Canadian has seven online profiles, according to Microsoft Canada research
· Facebook could surpass Google in terms of total worldwide unique visitors to their Web sites by late-2011 or early 2012
February 11th, 2009
Blogs. Facebook. LinkedIn. Twitter. SEO. RSS Feeds. These are buzzwords for today’s marketing and communications specialists.
I have many people tell us they want to think “outside of the box”. They read some business article “about this thing called web-two-point-oh, what is it?” They want it because the article says it will make their business grow magically, like Jack’s beans to the sky. And while I’m flattered to have these people approach me for advice, I say to them, “Stop!
“Social Media or web 2.0 will not save your business!” Flat out. Read the rest of this entry »