April 1st, 2009
Managing issues, risk, and crisis are essential elements in the toolkit of the public relations practitioner. At some point, no matter what sector one is in, a conflict or situation will arise that needs thoughtful, intelligent, but decisive action. Most of us know that from experience.
However, with the increasing mediums and vehicles for people to share information and experiences with each other, how is issues management changing? What, if anything, are public relations professionals doing that’s different? Read the rest of this entry »
Tags: crisis, instant messaging, issues management, public relations
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February 18th, 2009
While news of deaths and the coast-to-coast recall was unfolding, communicators were transfixed by the bold crisis communications strategy being used by Maple Leaf Foods.
New research reveals that Maple Leaf Foods has not only regained its reputation with previous customers, but surpassed it.
The researchers, Dr. Terry Flynn and Leger Marketing, will present an in depth look at their findings at ‘On The Edge.’ They say their study demonstrates “for the first time, in tangible quantitative terms, the positive impact of immediate crisis communications on consumers.”
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Tags: crisis, maple leaf, reputation
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PR & the World |
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