May 22nd, 2009
The question was posed to me: “Why should marketing report to communications?”
As a recent grad, the realm of public relations is quite new to me. Therefore my response is based on theory, but I think going back to basics might be the best way to answer this question. Read the rest of this entry »
May 4th, 2009
From time to time, I have wondered about the role of the media, e.g., radio, TV, newspapers, in delivering today’s “public relations” message. Has this role changed? Do they still represent viable links between professional communicators and their target audiences? Read the rest of this entry »
March 2nd, 2009
I’m a member of our national PR association by choice. Why? Because I look to it (and its members) to understand and appreciate—and be targeted and focused—on both the historical and evolving aspects about practising public relations, globally and locally.
To quote internationally recognized and accomplished Italian PR practitioner, Toni Muzi Falconi, this is in reference to the “adoption of generic PR principles, [ones that are] valid globally only if and where accompanied by specific applications” [i.e., in Canada]. Translation: the success of your local PR program should be “tested” against PR principles accepted and developed around the world.
For the purposes of this post, are the Canadian Public Relations Society’s educational programs (particularly its flagship event, the annual conference) reflecting its PR practitioners’ needs, wants and gaps? Read the rest of this entry »