Social Media Is Useless…
February 11th, 2009
Blogs. Facebook. LinkedIn. Twitter. SEO. RSS Feeds. These are buzzwords for today’s marketing and communications specialists.
I have many people tell us they want to think “outside of the box”. They read some business article “about this thing called web-two-point-oh, what is it?” They want it because the article says it will make their business grow magically, like Jack’s beans to the sky. And while I’m flattered to have these people approach me for advice, I say to them, “Stop!
“Social Media or web 2.0 will not save your business!” Flat out. Read the rest of this entry »